If you are just starting out with A.I. generated images and setting foot into the world of freelance websites like Fiverr, Upwork, PayPerHour etc then it can be pretty overwhelming to learn how to price your gigs properly. Especially with a completely new field of expertise like Generative A.I. it is even more so.
Don’t Price Your Gigs Poorly
The first mistake most beginners end up making is pricing their gigs too poorly. I am guilty of such myself. The main reason is that we underestimate our services and its value too much. We tend to think that people wouldn’t want to pay much for our services as most people don’t even want to consider generative A.I. as an option. We also try to keep the price as low as possible to attract as many buyers as possible. But that is a mistake. What we want is not more buyers, but more income. And number of buyers doesn’t always equal to the amount of money earned, rather value of them does. Even if you get 20 buyers of 5$ gigs, that is nothing compared to 4 buyers with 50$ gigs each. That is not just double the money but also a lot less boring work and wasted effort. Rather that is entirely creative and interesting work in most cases.
Don’t Price Your Gigs Highly
Let me be clear, with a cheaply priced gig all you are gonna attract are people who are either there just to test the waters with a few artists or just don’t value your work at all. Most of them are very hard to work with. All my cheaply priced gigs ended in disaster to be honest. Serious buyers are not gonna fool around with 5$ gigs and as such. They want quality in as little time possible without fooling around too much and that is why if you provide enough value, they are gonna pay for your services even if you cost a fortune. Low priced gigs also put an adverse pressure on you too. As money is one of our main motivations when we are setting up our freelance gig, we naturally get reluctant to put much effort for the gigs that pay wayyy less. It results in poor performance on the gig and leaves us with an unsatisfied buyer. I remember this gig of mine where I had to create around 300 images for a 40$ gig and I was just waiting and trying hard to get it over with as fast as possible, and right after the gig was over, I upped the price of the enter gig.
The second mistake is done by most veterans, that is pricing their gigs too highly. Sometimes we tend to overestimate our skills and price our gigs too much highly. That also scares away the buyers. I know I already said that serious buyers consider time over money but they are also very good with where they spend their money. If they feel that your gig is much more pricey than it should be then they would just avoid it. That also takes away a lot of your buyers.
Secret Tip To Price Your Gigs Properly
I have a quick tip to solve this problem. You can just go to fiverr and/or Upwork and find out how the others gigs from your field are performing. Then you just have to study the top performers, see how those are priced and how much value they provide. You can just choose a few people with most sales, see how they are priced and apply the same settings on your gigs. That would give you the initial boost you need to succeed as a freelancer. Then bit by bit you can learn how things work there and price your gigs according to that to make them truly yours.
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